BREAKING ARTISTS ONLINE
As a digital marketing director at Columbia Records (Sony Music Entertainment), I oversaw the digital roll out of new releases, developed artists’ social engagement strategy, managed content development, strategized audience development, and built digital advertising plans for 20+ artists on the roster. I also had the privilege of overseeing the US crossover and localization marketing strategy for Korean band BTS.
Genre expertise: hip-hop, R&B, K-pop, pop. Below is a selection of project highlights.
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BTS (U.S. Digital Marketing & Localization Marketing lead in partnership with Big Hit Entertainment)
Dynamite — 2020 Single, RIAA Platinum, Grammy Nomination for Best Pop Duo/Group Performance
MAP OF THE SOUL : 7 — 2020 Album, RIAA Platinum
Make It Right (feat. Lauv) — 2019 Single
Chicken Noodle Soul (feat. Becky G) — 2019 Single
CHLOE x HALLE
Ungodly Hour — 2020 Album, Grammy Nomination for Best Progressive R&B Album
Do It — 2020 Single, RIAA Platinum
JOHN LEGEND
Bigger Love — 2020 Album, Grammy Award for Best R&B Album
BABY KEEM
Orange Soda — 2019 Single, RIAA Platinum
24kGOLDN
City of Angels — 2019 Single, RIAA Platinum
Dropped Outta College — 2019 EP
Valentino — 2018 Single, RIAA Platinum
JAWSH 685
Savage Love (feat. Jason Derulo) — 2020 Single, RIAA Platinum
LENNON STELLA
Three. Two. One. — 2020 Album